Why DKM QR?
Comparing Against the Competition
Basic QR menus, enterprise POS suites, and DKM QR. Three distinct categories of product — and where DKM QR sits as the enterprise-grade pure QR menu platform.
The QR menu market — three categories
Before choosing a vendor, understand which category they belong to. They solve different problems at different price points.
Basic QR Menu
Single-location small cafés
- Only category & product list
- Single language
No analytics · No templates · No product/service feedback
POS + QR Menu Suite
Chain restaurants with POS needs
- POS system + ticketing
- Kitchen display + kiosk
- Waiter call + table management
- Inventory + stock sync
Overkill for menu-only · Long setup · Separate POS hardware needed
DKM QR — Pure Premium QR Menu
Boutique cafés · tourist-heavy · future multi-branch
- 5 languages (manual translation)
- EU-14 allergens · 10 nutrition fields
- 6 product flags · custom domain included
- Analytics · moderated feedback · PWA
No POS clutter · Pure QR menu + enterprise infrastructure + brand identity
Feature-by-feature comparison
14 data points across the three categories. DKM QR rows highlighted.
| Feature | Basic QR | Enterprise POS | DKM QR |
|---|---|---|---|
| Annual price | 4,000–5,000 TL | 75,000+ TL | 12,500 TL |
| Language support | 1–2 (auto-translate) | 2–5 languages | 5 languages (manual, 10 soon) |
| EU-14 allergen system | No | Some | Yes (14 allergens × 5 languages) |
| Nutrition fields | No | Basic (calories) | 10 fields (detailed) |
| Product flags | 1–2 | 3–4 | 6 (Vegan · Featured · Popular · New · Recommended · Decaf) |
| Custom domain | Extra fee | Extra fee | Included |
| Themes & fonts | Limited | Many | 6 themes + 4 fonts |
| Analytics | Basic | POS-integrated | Independent, partitioned |
| Customer feedback | Single field | POS-integrated | 4-field with moderation |
| SEO (Schema.org) | No | No | MenuItem + Restaurant JSON-LD |
| PWA (home screen) | No | Rare | Yes |
| GDPR/KVKK compliance | Standard | Standard | 90-day IP purge + trigger |
| POS integration | No | Yes | Yes (menu/price REST API) |
| Setup time | Fast | Long (POS install) | Instant + content entry |
Each category is optimized for a different use case. DKM QR wins if you need premium QR menu experience without POS complexity. It loses if you need full restaurant POS — that's not what we build.
Who should choose DKM QR?
Three customer profiles where we consistently win.
Boutique businesses
Your brand matters. Premium feel, custom themes, custom domain on your own URL, typography choices. DKM QR ships with these as defaults — not add-ons.
Tourist-heavy locations
5 languages with manual translation (not machine). EU-14 allergen system for health-conscious travellers. 10 nutrition fields for the calorie-aware. This is the segment we built for.
Planning multi-branch (soon)
Centralized menu management, per-branch stock and pricing, single admin panel. Single-branch 25,000 TL · 12,500 TL per additional branch — launching soon.
Who should NOT choose DKM QR?
Being honest about fit builds trust. Here's when we're not the right answer.
You want the cheapest option
Budget QR menus at 4,000 TL/year serve this segment better. You'll give up languages, allergens, custom domain — but if minimum price is the only criterion, that's the right category.
You need full POS + kiosk
If you need order tickets, kitchen screens, self-service kiosks, inventory sync — that's an enterprise POS suite. We don't build that (yet).
Self-service fast food
Kiosk-mode ordering flows are a different product. POS-suite vendors have dedicated kiosk modules.
This honesty is deliberate. If DKM QR isn't right for you, we'd rather tell you today than have you regret the decision in six months.
Three numbers — why DKM QR
languages — manual translation, 10 coming
EU allergens — health & safety by default
nutrition fields — detailed dietary info
Not sure which category fits?
Tell us your setup in one message. We'll answer honestly — even if the answer isn't us.